Statement on Generative AI

In 2024, due to the increasing use of generative AI in many industries and for a variety of highly creative tasks, we at AVTE (Audiovisual Translators of Europe) have decided to issue our own Statement on AI regulation.

Machine Translation Manifesto

Nothing has ever changed the localisation industry quite like the quantum leap in machine translation technology made in the last decade. While some parties are already celebrating the end of human translation and ushering in the era of “post-localisation”, we should keep in mind that artificial intelligence (AI) is merely using large amounts of reference data to often produce correct results, while the human translator knows how words and concepts relate to each other in the world, which is the more robust basis for quality output.